Saturday, February 22, 2014

I don't just buy guitar pedals

I'm pretty pop culture obsessed. I know it, and it's ok if that disqualifies me as a person of taste in your eyes.
But, I do lots of things that have very little to do with Music, TV or books, or what-have-you.
However, the purchases I want to talk about today are related to music.
First, I had misplaced my black hooded sweatshirt. I'm sure it's around somewhere, but I cannot function without a black hooded sweatshirt, so long story short, I went to K Mart to get a new one. While there I happened to notice a Faux leather jacket in a slim cut, vaguely Motorcycle style- exactly the sort of thing I've been looking for, so's I can look like Sir Bob Cornelius Rifo. It was only after I bought it ( for 12 bucks, pretty steep discount, there) that I saw it was part of Adam Levine's line of clothes for K Mart. It doesn't bother me that people might notice this. But, it wouldn't be the first time. I also bought a shirt that was part of Justin Timberlake's line for Target, and I've got a pair of glasses that supposedly Jason Schwartzman designed for Lookmatic. I don't think anyone will confuse me for some teen trying to cop their mojo. But I have noticed the trend of supposed Pop & Rock stars turned into barkers, a la Bill Hick's rant. I think it's a far cry from what guys like John Baizley of Baroness or Ryan Patterson of Coliseum do. They actually seem to be trying to express an aesthetic, not endorse a product, you know? So, that brings me to the  T shirts I got. I got Coliseum's "Decade" shirt for me, and got the Cat Skull T Shirt for my wife- because she likes Cats.
Maybe I'm a hypocrite for thinking it's different, but hey, there's also a pretty good chance that, at some point, I'll be wearing both the Adam Levine and the Ryan Patterson stuff at the same time. Also, both are heavily tattooed musicians, right? I'm also not so shallow as to think that Adam Levine is invalidated because teenage girls think he's sexy. I just think that it's far more likely that Adam Levine has a team of people, including someone who came up with a "co branding" idea to put Adam's name on merch to be sold at K Mart- and that his "design" experience was to say yes to designs that his  people told him fell in line with his image.
But, again, I don't really care. If I'm at a gig, and I wear this jacket, and some sneering 20 year old hipster looks cross eyed at me because he recognizes it as an "Adam Levine", I don't think I'll notice. I'll be too busy enjoying the gig. Hell, yes, it's important that I feel that I look good- but no, I don't really care if some people disagree with me on that count. On the other hand, I really hope that somebody asks me about the T shirt, because I'd love to turn people on to everything I like. And, I think the stuff Ryan does is Art- whether you're talking about visual or musical Art. So, yes, I'm excited by the T shirt, and I think I look pretty spiffy in the jacket, too...

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